There might not be a more daunting challenge than opening a major motion picture: Create an internationally recognized brand name that lasts a lifetime, and do it in a couple of weeks with no second chances to course-correct.
For the past seven years, domestic P&A has accounted for 34%-37% of combined production and domestic-releasing costs for movies released by the six largest studios.
How much does movie marketing matter?
Posted by ivielleserrano 707 days ago (http://www.filmproductioninvestments.com)
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